Having spent hours writing, revising, and producing visuals for a blog article, have you ever pushed “publish” only to hear “crickets?”
Having no comments, few page views, a lack of social media shares, and not hearing from your family or friends might be frustrating. That is no longer the case. If you want to catch your readers’ attention and keep them coming back for more, we’ll go over all the details on how to do it!
Choosing the Correct Subjects
It’s important to know what your readers are interested in before you can begin writing. The most popular blog entries address readers’ burning queries or solve their biggest problems. You may even go one step further and find out what they’re interested in by simply asking them.
To discover what your audience wants to learn from you, here are a few tried-and-true methods:
Ideas can be found on online forums
Businesses don’t use forums nearly enough when brainstorming blog themes. Hundreds of millions of articles on sites like Quora, Reddit, and Disqus (where I work) provide many content marketing ideas.
Message me on Instagram Stories with a question
You may use the Instagram Stories’ question function to ask your followers for comments or suggestions if your following is active. Asking a simple question like, “What would you want to learn about in our next blog post?” will elicit a flurry of responses from your audience.
Create a Headline That Gets People’s Attention
Perhaps the most challenging and critical content you’ll write for a blog post is the title. If you want to engage people to click on your blog article, your title must grab their interest.
In order to write enticing headlines, the following are a few pointers:
- After you’ve finished writing the piece, write the title so that you may clearly explain the promise or provide a sneak peek of what’s to come in the body of the text.
- Make it very obvious to your readers what issue your blog article is attempting to address.
- Let your readers know what they’ll get in return for reading your blog article if they do so.
- When possible, use numbers to bolster your headline’s effect.
- Choose from five to ten different titles that you’ve come up with.
Make Use of a Compelling Format
The writing process may begin now that you’ve come up with an interesting topic idea based on what your audience is interested in. A variety of multimedia types can be used, although some perform better than others. If you want to get your audience’s attention, here are three ways to do it:
In addition, the guides do well. Backlinks are 10 percent higher for articles with “guide” in the headline. As a result, other websites cite these guidelines as reliable sources of information by linking to them on their pages.
Two of the top four most frequently asked Google questions begin with the phrase “how to.” And “how” is the most often used voice search term.
How-to pieces are a great way to get your content seen in organic search results since people are looking for proven techniques to do jobs or develop their skills.
Directly Engage Your Audience
Respond to readers’ comments if you’ve included one on your blog. On the other hand, spam and trolls should not be responded to. To reduce spam on your site, use a platform like Disqus.
Readers are more inclined to interact with your material if they know that you reply to their comments and participate in discussions with them regularly. You’ll be able to create a two-way interaction with your audience through your social media channels.
In addition, you may be able to contribute helpful information from comments left by readers. You show your appreciation for their contributions and thank them for their hard work and dedication.
In addition, here are a few additional techniques for interacting directly with your audience:
Don’t forget to publish your blog posts on social media to keep in touch with the people who have decided to follow you.
If you want to provide your readers with a more personalized experience, deliver them stuff you know they’ll love.
Including fresh blog posts in your email newsletter will keep it current. Your email list will be grateful for your efforts to keep them abreast of industry changes.
Getting your readers to interact with your material boils down to providing what they want and need. Keep your audience up to date on what they care about by creating content that addresses their concerns. Encourage people to engage with you by engaging with them yourself! On your Facebook, Twitter, and other social media accounts. Comment on others’ posts. Become a go-to resource for your audience and gain their confidence.